There’s no encouragement to drink less.

I went out the other night. A very rare treat as I have a young son and a demanding and time consuming job. I had a really good night and had a couple of drinks to boot. While in the bar I asked my wife what she would like, I went to the bar, ordered my drinks and was asked the killer question… Would you like an extra measure/shot for only 60 pence. I of course said yes. I went back and gave my wife a much larger drink than she had asked for, explaining that it wasn’t much more money. She turned to me, thanked me and said “they never encourage you to drink less”. It struck me that in our health conscious world surely they shouldn’t be promoting more alcohol. Surely they should make it harder to get drunk and hence damaging your organs not easier. This seems to me to be one of a long line of ‘more, more, more’ culture. Here are my others…

1) BOGOF. The ‘buy one get one free’ offer always gets me. I fall for it every time. Either I a) change what I was going to buy and get the deal or b) buy something I didn’t go in for in the first place. I once saw a man have an argument over cheese, he only wanted one block of cheese but it was on a BOGOF offer. The girl on the checkout was so perplexed that he only wanted one block she was insisting he go get another. The other problem is when there is only one left. Even though I would buy that product individually, and I really don’t need double the amount, I will still pick an alternative as I feel like I was being done out of free stuff if I bought just one.

2) cinema. The cinema meal deal is as expensive as a real meal. Seriously. Having been recently, I asked for a large coke and a small popcorn, the reply was ‘you can get a large coke and a large popcorn for only £8.75’. Only? Only? My dinner later that evening cost about £10.00. As an aside, I tried the popcorn, it was stale, I told the person behind the counter and she asked me, not her boss, If I thought she should do a fresh batch. Erm no thanks, I’ll eat the stale stuff.

3) Fast food: supersize anyone? Why should my blood have an easy job getting through my arteries? Bring it on.

I am yet to walk into a bar and be asked “for the sake of your liver, would you like to pay 60 pence less and get half the amount?” I suppose that wouldn’t make much business sense, just common sense. At this festive time of year I am reminded of Richard Attenborough in miracle on 34th street sending people to where they can get toys cheaper. The best we can hope for is an asda (Walmart) price promise. Come shop with us, go check every item on line and we might give you back 59 pence. Ho Ho Ho, Merry Christmas.

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